End of Self-Regulation? Ireland Unveils New Online Safety Code for Social Media Giants
Irish media regulator, Coimisiún na Meán, has taken a major step towards online safety, publishing a groundbreaking code that holds video-sharing platforms accountable for the content shared on their platforms. This legally binding code marks the “end to the era of social media self-regulation,” promising stricter rules and significant consequences for non-compliance.
Who is Affected?
Major social media platforms with their EU headquarters in Ireland, including Facebook, Instagram, YouTube, TikTok, LinkedIn, X (formerly Twitter), Pinterest, Tumblr, and Reddit, will be obliged to adhere to this new code. Non-compliance can result in hefty fines of up to €20 million.
What Does the Code Encompass?
The code sets out a comprehensive range of obligations for these platforms, aiming to protect users from harmful content. Prohibited content includes:
- Cyberbullying
- Content promoting self-harm or suicide
- Promotion of eating or feeding disorders
- Incitement to hatred or violence
- Terrorism
- Child sexual abuse material
- Racism and xenophobia
Furthermore, the code mandates platforms to implement age assurance controls to shield children from pornography and gratuitous violence. Platforms must also establish clear reporting channels for users to flag breaches of the code, ensuring swift and effective action is taken on these reports.
Disinformation and Media Literacy
While the new code does not directly address disinformation, it emphasizes its importance. Platforms will be required to publish action plans outlining measures to enhance media literacy among users, equipping them with the skills to identify and critically evaluate information.
Enforcement and Implementation
Coimisiún na Meán will adopt a supervisory approach to enforce the code, ensuring platforms effectively implement the necessary systems to comply. General obligations will come into effect next month, with a grace period for some detailed provisions.
A Significant Step Forward – What’s Next?
The online safety code represents a landmark achievement in Ireland’s commitment to protecting users online. The code is a significant step towards creating a safer and more accountable online environment, setting a precedent for other countries to follow.
Stay informed about the latest developments in online safety by following Coimisiún na Meán and subscribing to relevant online safety resources.