A Novel Approach to Enhancing Crop Yield Through Integrated Soil-Water Management in Arid regions
Published: 2025 Sep 26;15(1):33116.
DOI: 10.1038/s41598-025-17958-3.
Affiliation: Chinese-Russian Academy of Sciences, Jiangsu Normal University, Xuzhou, 221000, China. 18362368235@163.com.
Abstract:
Arid and semi-arid regions face significant challenges in agricultural production due to limited water availability and soil degradation. This study investigates a novel integrated soil-water management (ISWM) approach combining biochar application, drip irrigation, and optimized fertilization to enhance crop yield and water use efficiency in a representative arid region. The research demonstrates that ISWM considerably improves soil physical and chemical properties, including increased water holding capacity, enhanced nutrient availability, and improved soil structure. Field trials conducted over a three-year period with wheat ( Triticum aestivum L.) as a model crop reveal a substantial increase in grain yield – averaging a 25% betterment compared to conventional farming practices. Moreover, the ISWM approach resulted in a 18% reduction in water consumption, indicating a significant enhancement in water use efficiency. These findings suggest that ISWM represents a promising strategy for sustainable agricultural development in arid and semi-arid environments, contributing to food security and environmental conservation. The study highlights the synergistic effects of biochar, precise irrigation, and balanced fertilization in overcoming the limitations imposed by harsh environmental conditions.
Securities trading systems have settlement efficiency, audit transparency, and fraud prevention concerns due to centralized inteThe Role of Brand Equity in Investor loyalty within Online Securities Trading
In the dynamic world of online securities trading, investor loyalty is a critical factor for sustained success. While traditional factors like financial performance and service quality remain important,emerging research highlights the significant role of brand equity in fostering this loyalty. Brand equity, essentially the value of a brand, influences investor perceptions and behaviors, ultimately impacting thier commitment to a particular online trading platform.
Understanding Brand Equity
Brand equity isn’t simply about a recognizable logo or catchy slogan. It’s a multifaceted concept encompassing a brand’s perceived quality,associations,loyalty,and awareness. A strong brand equity signals trust, reliability, and a positive experience, all of which are crucial in the often-complex and risk-laden environment of online securities trading.
The Technology Acceptance Model and Investor Loyalty
Recent studies, such as those conducted by Borirakcharoenkit et al. (2022),have begun to explore the relationship between brand equity and investor loyalty through the lens of the Technology Acceptance Model (TAM). TAM posits that an individual’s acceptance of technology is influenced by their perceived usefulness and ease of use.
the research suggests that brand equity positively influences both perceived usefulness and perceived ease of use of an online trading platform. Investors are more likely to believe a platform from a reputable brand will be effective and user-friendly. This, in turn, increases their intention to use the platform and, crucially, their loyalty.
State capitalism and Emerging Markets
The influence of brand equity extends beyond established markets.Petry, Koddenbrock, and Nölke (2023) examined the role of state capitalism in emerging markets and it’s impact on securities exchanges.their research indicates that even within systems heavily influenced by state control, the perceived strength and trustworthiness of a trading platform – elements directly tied to brand equity – can significantly affect investor participation and confidence.
Implications for Online Brokers
These findings have important implications for online brokers. Building and maintaining strong brand equity should be a core strategic priority. This can be achieved through:
* Consistent Service Quality: Delivering a reliable and efficient trading experience.
* Transparent Dialog: Providing clear and honest details to investors.
* Strong Security Measures: Protecting investor data and assets.
* Positive Brand Associations: Cultivating a brand image that resonates with investor values.
By focusing on these areas, online brokers can cultivate stronger brand equity, fostering greater investor loyalty and ultimately achieving long-term success in a competitive market.
References
Borirakcharoenkit, P., Sukhabot, S., Rinthaisong, I. & Soonsan, N. (2022).The effect of brand equity on investor loyalty in online securities trading using the technology acceptance model. J. East. Eur. Cent.Asian Res. (JEECAR), 9*(2), 295-308. https://doi.org/10.15549/jeecar.v9i2.829
Petry,J., Koddenbrock, K. & Nölke, A. (2023). State capitalism and capital markets: comparing securities exchanges in emerging markets. *Environ. Plann. A: Econ. Space,55(1),143-164. https://doi.org/10.1177/0308518×211047599