Assistant Athletic Director for marketing & Fan Experience

Radford University Athletics is seeking a dynamic and creative leader to serve as the Assistant Athletic Director for Marketing & Fan Experience. Reporting to the Deputy Athletics Director, this position is responsible for developing and executing comprehensive marketing, branding, and promotional strategies for all sports, with a strong emphasis on men’s and women’s basketball. The Assistant AD will enhance the fan experience at Radford Athletic events, elevate the department’s brand visibility, and drive attendance, engagement, and revenue.

This role oversees game presentation, video board operations, in-game promotions, and ticket sales initiatives. Key responsibilities include:

• Marketing Strategy: Develop and implement annual marketing plans aligned with the athletic department’s strategic goals.
• Branding & Identity: Maintain and enhance the Radford Athletics brand identity across all platforms.
• fan engagement: Create innovative and engaging fan experiences at athletic events.
• Game Day Operations: oversee all aspects of game day marketing and promotions, including video board content, music, and in-game entertainment.
• Digital Marketing: Manage and grow Radford Athletics’ social media presence and digital marketing efforts.
• Ticket sales: Collaborate with the ticket office to develop and execute promotional campaigns to drive ticket sales.
• Budget Management: Manage the marketing and fan experience budget effectively.
• Staff Supervision: Supervise and mentor marketing and fan experience staff and student workers.

Qualifications:

• master’s degree required.
• Minimum of 5 years of experience in athletic marketing, event management, or a related field.
• Proven track record of developing and executing prosperous marketing campaigns.
• Strong understanding of social media and digital marketing strategies.
• Excellent dialogue, interpersonal, and leadership skills.
• Ability to work independently and as part of a team.
• Experience with video board operations and in-game production is preferred.

Details:

• Posted: 10-Oct-25
• Location: Radford, Virginia
• Type: Full-time
• Categories: Operations, Operations – Marketing/Promotions
• Sector: Collegiate Sports
• Preferred Education: Masters

Key Takeaways

• This position is crucial for enhancing the Radford Athletics brand and fan experience.
• The Assistant AD will lead marketing efforts for all sports, with a focus on basketball.
• Strong leadership,marketing expertise,and a passion for college athletics are essential.