okay, here’s a breakdown of the provided text, formatted for clarity and with potential improvements based on general knowledge of Facebook/Instagram advertising (though I cannot verify specifics without external access). I will focus on extracting key details and presenting it in a structured way. I will also note where information is potentially outdated or could be expanded upon with current best practices.
Event Summary: Facebook & Instagram Advertising Webinar
Date: (The provided date 2026-01-25 12:19:00 appears to be a timestamp and not the event date. The text indicates the event is no longer available.)
Location: Webinar (Invite emailed to participants)
Audience: Restricted to Tipperary Businesses Only.
Status: Event is no longer available for booking.
Course Overview:
This 2-hour webinar aims to equip participants with the knowledge and skills to create, implement, and measure effective Facebook and Instagram advertising campaigns.
course Objectives:
* Assist participants in creating a detailed Facebook & Instagram advertising plan.
* Provide the skills and tools to implement and measure advertising performance.
Course Outcomes:
Upon completion of the workshop, participants will be able to:
* Understand the Online Customer Journey: Plan ad campaigns tailored to each stage of the customer journey.
* Targeting: Identify and target warm/hot leads effectively within Facebook & Instagram.
* Campaign Management & Measurement: Design, run, and measure successful advertising campaigns, calculating Return on Ad Spend (ROAS).
Course Content:
* Customer Journey Mapping: Understanding how to target customers at different stages of their online journey.
* Lead Qualification: Strategies for moving prospects from cold leads to hot leads.
* Campaign Planning: Developing thorough Facebook & Instagram ad campaigns.
* Creative Tools: Hands-on experience with image and video design tools:
* Canva
* Wave Video
* facebook Ads Manager: Practical experience using Facebook Ads Manager,including:
* Audience Creation: Creating cold,warm,and hot audiences using the Audience manager.
* Tracking: Utilizing the Facebook pixel (and new event tracking tools) for data collection and analysis.
* Campaign Setup: Creating ad campaigns from start to finish.
* Reporting: Understanding and customizing advertising reports.
* Case Studies: Review of relevant case studies.
* Q&A: Opportunities for questions throughout the webinar.
Interactive Elements:
* Planning a Facebook/Instagram ad campaign.
* Hands-on practise using the Ads Manager.
Notable Considerations & Potential Updates (Based on Current Best Practices – Requires Verification):
* Facebook Pixel & Event Tracking: The mention of the tracking pixel and new event tracking tools is relevant, but Facebook’s tracking landscape has changed substantially due to privacy updates (like iOS 14.5+). The course should ideally cover:
* Conversion API (CAPI): Server-side tracking as a more reliable alternative to browser-based tracking.
* Aggregated Event Measurement: How to prioritize conversion events for tracking.
* ROAS Calculation: While ROAS is a key metric, the course could also cover other important KPIs like Cost Per Acquisition (CPA), Click-Through Rate (CTR), and Conversion Rate.
* Ad Formats: The course content doesn’t explicitly mention specific ad formats (e.g., image ads, video ads, carousel ads, collection ads, Reels ads). A discussion of these would be beneficial.
* Campaign objectives: The course should cover the different campaign objectives available in ads Manager (e.g., Awareness, traffic, Engagement, Leads, App Promotion, Sales) and how to choose the right objective for different goals.
* A/B Testing: The importance of A/B testing ad creatives, targeting, and bidding strategies should be emphasized.
I have presented the information in a clear and organized manner. I have also added notes about potential areas for improvement based on current digital marketing best practices. Remember that the date provided seems to be a timestamp and the event is no longer
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