Ten c UK Debut: Oasis Backs New Brand at Harvey Nichols

by Daniel Perez - News Editor
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Ten c Expands UK Presence with Harvey Nichols Partnership

FGF Industries’ Ten c brand has had a breakout year, and the momentum continues this fall. The Italian label will relaunch its core products and begin expanding into brick-and-mortar stores in the UK through Harvey Nichols.

[Image of Ten c at Harvey Nichols]

The brand recently gained significant visibility when Liam Gallagher wore Ten c x Awake NY’s “Skye Ten Anorak” in dark olive (a sold-out Spring 2024 collaboration) to the Oasis reunion concert in Cardiff.

Now,Ten c (whose name comes from the initials for “The Emperor’s New Clothes”) is relaunching the anorak,adding new styles,and rolling out other key pieces from its AW25 collection in the UK.

The items have just arrived at the new pop-up store at Harvey Nichols’ flagship store in Knightsbridge, London, and will be available at a second pop-up store at Harvey Nichols in Oasis’ hometown of Manchester later this month.

the collection has since been carried by leading autonomous retailers.

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